WHO ARE WE
THE STORY BEHIND
V8 ROADHOUSE & GETTING FIRED UP
Some fast and flaming history
In 1921, Jessie G. Kirby and Reuben Jackson opened the doors of the first ever drive-in restaurant in Dallas, Texas. American society soon noticed Kirby’s Pig Stand for the culinary gem that it was: a way to have food of your choice swiftly delivered to you without ever having to leave the comfort of your own car! It was wonderfully quick and superbly easy; a perfect way to blend food consumption with the booming automotive industry of the day. This era was marked by the rise of the Big Three automakers: Ford Motor Company, General Motors and Chrysler. These giants competed to get a motor car in the driveway of every middle-class family in America, and with modernisation and technological advancements on the rise, the future of the motor industry held only promise!
But then came the whirlwind changes of the Great Depression and World War II. Boom dwindled into slump, and as times grew harder, owning a motor car fell lower on the priority lists of many families struggling to get by.
The Dirty Thirties soon drew to a close, and as men returned home from the frontlines in the late-1940s, things changed once again. The 1950s were the days of urbanisation: roaring cities, fresh roadways and ballooning possibilities. Suburbs expanded as cities did, and came to be populated by family after family that grew from baby-boom of the post-war era. Family life became a pillar of American society, and what better way to cart the brood from place to place than your very own motor car? The car emerged as a symbol of freedom, of power, of class, success and family. To many, the motor car epitomised the American Dream itself.
And so the 1950s suddenly morphed into a Golden Age of Automobiles. Ford, GM and Chrysler capitalised on the symbolic power of the motor car and competition was ignited like never before. Passengers started to value comfort and security in a motorcar, especially as distances stretched and car ownership shifted from luxury to necessity. The automaker able to best harness innovation and practicality in autodesign found itself at the head of the pack. It is from this Golden Age competition that well-known additions emerged, like air conditioning, power steering and even seatbelts. Cars became bigger and bolder, but it was performance that really took centre stage. The modification of the decade – the one that would both make and break automotive history – was the V8 engine. Legends like Pontiac, El Camino and Mustang soon raced onto the scene, and the automotive industry was changed forever!
Whether a ride to church, a quick milkshake at the drive-in, or even a journey across the state line, nothing seemed impossible with the power of the V8 engine. This power changed how American people acted and interacted with each other. People would gather at drive-in theatres and restaurants for a chance to show off what they had, and in the streets, motor capacity was put to the test in drag races. A kind of drive-in culture sprung from this concentration of activity; a culture made possible by the automobile.
The streets were changing, but so too were American kitchens. The establishment of Kirby’sPig Stand resulted in a ripple effect, with others just like it popping up all over the show. Needless to say, American eating habits were permanently transformed. Soon these habits would spill over into the rest of the world, eventually culminating in the modern fast food culture we all know today. Slowly but surely the globe became characterised by fast-paced food for fast-paced individuals, and it’s been full throttle ever since.
Today, however, the number of drive-ins across the globe has dwindled, owing particularly to the mainstreaming of the drive-in’s younger, more corporate cousin: the drive-through. As big food chains began to expand, it became less and less about fast food for fast people, and more about fast food for fast profit. At a drive-through, the food is fast, but so is theexperience. It’s not about being welcomed in, but being pushed through to make room for the next person. Staff-customer relations are devalued. Selection is often limited and unvaried. Food quality sadly takes the back seat.
That’s why V8 Roadhouse offers something different!
V8 Roadhouse is about making the old new again. We are committed to recreating the glory days of fast food consumption, which involves that seamless fusion of fast cars and good food. Yet V8 also aims to keep things current and dynamic for modern and diverse individuals in modern and diverse times! We are about people. We are about nostalgia. We are about real, tangible experience. Like a V8 engine at work, we are about performance, about doing fast food right. Our ingredients are local and unprocessed. Our chips are made from fresh potatoes, peeled, chopped and fried on site. With state-of-the-art open flame grills and an in-house baker and butcher, our burgers are a guaranteed win. And what better than a hearty milkshake to wash it all down?
At V8 Roadhouse we are focused on delivering restaurant-quality products without sacrificing the fast in fast food.
We hope you enjoy the ride!